GEO · Generative Engine Optimisation

Give ChatGPT, Gemini & Perplexity a reason to cite you — automatically.

SEO helps you rank on Google. GEO helps you earn a place in the AI answer, with answer-first articles AI engines can quote, published to your WordPress site every week. Same automation, same dashboard. Included with Growth + Pro plans.

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Why GEO matters

Search has changed. Has your SEO?

55% of consumers are moving product discovery from search engines to AI tools (Deloitte, cited in Meta’s AI Vision Report, 2026). When ChatGPT, Gemini or Perplexity answers a question in your category, it names only a handful of businesses or sources. If you're not one of them, that customer may never see you.

Why AI citations matter

When an AI engine recommends you by name, the person asking has already described what they need, so they often arrive further along in their decision than someone scanning a list of links.

It's still early

GEO is still new. Publishing clear, answer-first content now gives AI engines more of your expertise to find, and that library grows with every weekly article.

It compounds with SEO

The things that help AI engines, such as clear structure, factual answers, internal links and topical depth, are also good practice for Google, so the same work helps both.

How GEO works

Six parts of GEO, and when each one runs

No new dashboard. No agency. The same WordPress-SEO platform that writes your weekly articles now shapes them for AI answers as well as Google.

1

AI Visibility Check

We ask ChatGPT (with live web search) the questions your customers ask, like “best [your service] in [your area]”, and show whether it recommends you and which competitors it names instead. Free on Pro after your first payment.

2

Answer-first structure

Every article opens with a short, direct answer in a featured-snippet box, then uses clear H2/H3 headings and an FAQ section, so AI engines and Google can lift the answer cleanly.

3

AI Readiness Check

We check 12 technical signals, including whether AI crawlers such as GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended can reach your site through robots.txt. Free after your first payment.

4

Topical authority content

Long-form, factual articles built around the questions your customers ask, rather than thin marketing copy. Written and published to your site automatically, every week.

5

Internal linking

Each new article links to your related articles and key pages, so AI engines and Google can see the full range of what you cover and how it fits together.

6

AI Visibility Monitor (optional)

Want to track it over time? The optional AI Visibility Monitor re-runs your ChatGPT check every month and shows the trend. £15.98 for the first 3 months, then £7.99/month.

GEO vs SEO

You need both. WordPress-SEO runs both.

GEO is not a replacement for SEO — it's the missing layer for the AI answer era. Done together they cover Google's ranked results AND the AI-generated answers that increasingly sit above them.

Traditional SEO

  • Optimises for the ranked, blue-link results page
  • Keyword-driven targeting
  • Pays off in clicks & impressions
  • Slow to move — compounds over months

GEO

  • Optimises for the AI-generated answer itself
  • Question-led: built around what people ask AI
  • Aims for citations & mentions in AI answers
  • Can move faster — live-search AI tools often pick up new pages quickly
Included with Growth & Pro

GEO is built into WordPress-SEO. From £79/month.

GEO is included with the Growth plan (£79/month) and Pro plan (£129/month) — no extra fee. Starter plan is SEO-only. Cancel any time. 7-day trial — just £1 to start.

FAQ

Generative Engine Optimisation — answered

What is Generative Engine Optimisation (GEO)? +

GEO is the practice of optimising your website and content so AI systems — ChatGPT, Google Gemini, Anthropic Claude, Perplexity, Microsoft Copilot and Google AI Overviews — recommend, cite and link to your business when users ask AI questions in your category.

How is GEO different from SEO? +

SEO targets the ranked search results page. GEO targets the AI answer itself. SEO competes for clicks on the page-1 listings; GEO competes to be the source the AI model trusts and cites in its generated response. WordPress-SEO handles both from one dashboard.

Which AI engines do you optimise for? +

Our articles are written to be easy for any AI engine to read and quote, including ChatGPT, Google Gemini, Google AI Overviews, Claude and Perplexity. Today our AI Visibility Check tests ChatGPT (with live web search) to see whether it recommends you; more engines are being added.

How long does GEO take to work? +

It varies. AI tools that search the web live can pick up a new page soon after it is published, but there is no fixed timeframe and each AI engine decides for itself what it cites. Building the kind of topical authority that gets cited consistently usually takes several months of regular publishing.

Is GEO included in my WordPress-SEO plan? +

GEO is included with the Growth (£79/mo) and Pro (£129/mo) plans — no extra fee. Starter is SEO-only. Growth and Pro include weekly answer-first articles and a free AI Readiness Check after your first payment; Pro also includes a free AI Visibility Check after your first payment. The AI Visibility Monitor (a monthly re-check) is an optional add-on: £15.98 for the first 3 months, then £7.99/month.

Will GEO replace SEO? +

No. People still use Google for a large share of their searches, and many AI engines draw on search results when they answer. Smart businesses do both — and WordPress-SEO runs both on autopilot from the same dashboard.

Make your business easy for AI to recommend.

SEO + GEO from £79/month with the Growth plan. 7-day £1 trial. Cancel any time.

Start your £1 trial